![]() Food is essential, which means his doors can stay open. Abhi gets ready to shut down his warehouse. In the next few years, Abhi hits 90,000 customers. He promotes his “mystery boxes” full of perfectly imperfect produce. ![]() Then he throws up a Shopify store and runs Facebook ads. There's a ton that won't make it to grocery shelves. Turns out supply is abundant - lemons, squash, plums. He starts dialing farms around Philadelphia. But can he get his hands on enough of it? There's gotta be people who will buy misshapen fruit. The farmer's happy to oblige.Ībhi thinks he's onto something big. Retailers won’t stock their shelves with mangled produce.Ībhi asks if he can buy them. He asks the farmer what happens to the fallen fruit. ![]() There are hundreds of apples just lying on the ground. Abhi's picking apples and notices something strange at the orchard. This business is so good it's got me salivating □ He sells fruits and veggies that aren't pretty enough for prime time. I'm talking about Abhi Ramesh, the guy behind Misfit Market. I just read about a guy who made $386M selling ugly carrots and bruised bananas.Īnd it all started with some rotten apples.
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